Keep an Eye on Your Ears “Keep an Eye on Your Ears,” is the tagline that accentuates ASHA's latest public service campaign. Launched in April 2003, this multimedia campaign prominently features ASHA's toll-free consumer number as well as the ASHA Web site. The campaign includes television, radio, and print ads that have been distributed to ... Article
Article  |   October 01, 2003
Keep an Eye on Your Ears
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Hearing Disorders / Audiologic / Aural Rehabilitation / Professional Issues & Training / ASHA News & Member Stories / Articles
Article   |   October 01, 2003
Keep an Eye on Your Ears
SIG 7 Perspectives on Aural Rehabilitation and Its Instrumentation, October 2003, Vol. 11, 7. doi:10.1044/arii11.2.7-a
SIG 7 Perspectives on Aural Rehabilitation and Its Instrumentation, October 2003, Vol. 11, 7. doi:10.1044/arii11.2.7-a
“Keep an Eye on Your Ears,” is the tagline that accentuates ASHA's latest public service campaign. Launched in April 2003, this multimedia campaign prominently features ASHA's toll-free consumer number as well as the ASHA Web site.
The campaign includes television, radio, and print ads that have been distributed to over 5,500 radio stations, 1,500 cable and network television stations, 5,000 newspapers, and 2,000 magazines across the country.
The print advertisements are on display nationwide in airport dioramas, which are backlit, full-color ad displays. More than 20 airports are posting the ad (watch for the man mowing his lawn!) including: Baltimore-Washington International, Dallas-Ft. Worth, Miami International, New York-JFK, New York-LaGuardia, Orlando International, Philadelphia International, Tampa International, Washington-Dulles, Washington-National, and all Chicago-area airports.
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